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This web site goldbondlotto.com has the following in the homepage, "Joining the Gold Bond Weekly Draw." We saw that the webpage also stated " By becoming a member of the Gold Bond Weekly Draw you will not only be helping your Club financially, but you will also be giving yourself a chance of winning some of the fantastic prizes the draw gives away." It also said " It costs as little as 1 per week to become a member, or 2 per week if you wish to double your chances. For this youll receive 7 lucky numbers in the draw, or 14 for 2 per week. The Weekly Prize Fund is in excess of 3,300, and consists of 176 prizes." The header had Gold Bond as the highest ranking optimized keyword. It is followed by Weekly Draw, Lottery, and Lotto which isn't as ranked as highly as Gold Bond. The next words goldbondlotto.com used was Blackpool. Blackpool FC was included but will not be seen by search parsers.